Lindsey Vanthorn

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Writer | Artist | Content Strategist | Self-Taught Silly

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About Me

Welcome to my corner of the internet! Learn more about what you're getting yourself into by being here.

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Write On!

First and foremost, I am a writer. I've been writing for as long as I can remember, and I hope it shows.

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The most artist ever!

I'm majorly self-taught, save for one or two design classes in college. I'm doing my best, I swear.

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Mildly Unhinged YET Highly Effective

Beyond the creative, my ability to "read the room," follow trends, and pay attention to the little things makes me a beast in content strategy.

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She who wears many shoes.

Dear suspecting site visitor,Hello! My name is Lindsey, but you might know me as Sinderella if you've caught me on Twitch, or have spoken to me on Discord or Twitter (I'm not calling it X; sorry Elon).I've always known that I had trouble focusing on a single activity for a long period of time. I would get really interested, delve deep into it, and soon find myself bored. The cycle would repeat every time I found myself interested in a new thing. I thought something was wrong with me, and that I'd never be able to amount to anything specialized. However, after being shown a very insightful TedTalk done by Emilie Wapnick, I learned that I'm what is called a "Multipotentialite," somebody who has many interests and creative pursuits. I have learned to embrace this title, and have thus started to embrace my many interests.With experience ranging from being totally self-taught, to working for significant brands like StyleCraft, GAMMA+, SalonCentric, CosmoProf, GalaxyCon, Central Bark, PuroClean, and Hustle Butter, to being mentored by experienced narrative designer and game writer Greg Buchanan, I can say that I am the well-rounded professional you might be looking for for your next creative project.Need some slick marketing copy? I got you.Need a blog or four for your brand website? I got you.Need some awesome lore for your new video game or Dungeons and Dragons campaign? I got you.Looking for someone to help you with the words for your fiction epic? I got you.Want some art of character that has been banging around in your head for a while? Guess what? I still got you!My background, skillset, and willingness to try new things and challenge myself makes me the perfect candidate for filling in your art or writing-based needs. Wherever you have any cracks in your project or workload, you’re welcome to use my expertise to spackle it right up (if I made you cringe with that analogy, you’re so welcome).Well, you read this far, so what are you waiting for? Shoot me a message and let’s make something cool together!Stay tuned,
Lindsey <3

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let there be "write!"

I like to think this is the thing I'm good at. Here you'll find samples of my short stories, blurbs from my screen and stage plays, character profiles, marketing copywriting, and more. Read at your own risk.Interested in commissioning or contracting me? Check out my pricing!

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cREATIVE wRITING SAMPLES

• Character Sample: Odette

• Excerpt from Song of the White Swan

• Preview of Limbo County, LA

Copywriting and Content writing samples

• From Runway to Real Life – How to Recreate Fashion Week Hair Looks With StyleCraft Tools

StyleCraft, Blog Writing - April 2026There’s runway hair…and then there’s real life.While New York Fashion Week might have served up impossibly polished looks under perfect lighting, the gap between backstage at a couture fashion show and your bathroom mirror isn’t as wide as it looks.

• Winterfest Boat Parade Landing Page

Visit Lauderdale, Website Copywriting - November 2024I was contracted by the city of Ft. Lauderdale to write the landing page for the annual Hard Rock Winterfest Boat Parade, one of the most anticipated holiday events in the SoFlo area. The event is attended by over 1 million spectators every year.

• GalaxyCon Website

GalaxyCon, Website Copywriting - January to August 2024Launched eight new shows across eight new markets, creating the copy for both the show's respective website pages and their social media accounts on Instagram. Wrote the meta description for the official GalaxyCon website.

• GalaxyCon San Jose Instagram

GalaxyCon, Social Media Copy and Management - January to August 2024Managed one of our many social media presences. Regarding one of the newest show markets in San Jose, I helped increase our following by about 500%.

• Ellevate Her Website

Bright Pink Agency, Website Copy - December 2023Working directly with the nonprofit, Ellevate Her, I wrote the website copy and assisted in designing their new website. The site has since gone on to win Gold at the 2024 MUSE Awards.

• Tying Up Loose Threads: Staying Ahead in the Ever-Evolving Digital Landscape

Bright Pink Agency, Blog - July 2023In today’s fast-paced digital world, staying ahead of the curve is crucial for businesses aiming to thrive online. With constant updates, emerging trends, and new social media platforms hitting the market, it can be challenging to keep up with the ever-evolving digital landscape.

• How to Find a Good Dog Daycare in Atlanta

Central Bark Atlanta, Blog - July 2023Knowing how to find a good dog daycare can be daunting. With the increasing popularity of dog walker services and other similar resources, like dog daycare, it’s crucial to choose a daycare facility that meets the needs of both your furry companion and your expectations.

• The Importance of Professional Crime Scene Cleanup

PuroClean Canada, Blog - February 2023Crime scene and biohazard cleanup services are important and necessary jobs that restore a sense of normalcy and safety to individuals, families, and communities affected by traumatic events.

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Drawfully Drawesome

I'm by no means a pro artist, but I like to think I have some idea of what I'm doing. I'm definitely learning something new every day!I mostly like to draw the characters from my stories (which I admit is the only reason I learned how to draw at all). I use an iPad Pro, a 2nd Gen. Apple Pencil, and Procreate.Interested in commissioning me? Check out my info and pricing!

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I SWEAR THERE'S A STRAT HERE

Please enjoy this selection of content and campaign work I spearheaded from a strategy-first perspective. Beverages and snacks available upon request.

• StyleCraft Brand & Content Guidelines

Content Strategy | Brand Voice Development | Systems ThinkingUpon joining StyleCraft, a rapidly growing grooming brand known for innovation and performance-driven tools, I identified a major challenge: inconsistent messaging across product packaging, marketing assets, and brand communications.To address this, I developed a comprehensive set of marketing and content guidelines designed to unify the brand’s voice, standardize communication, and create a scalable framework for future content across all touchpoints.

The Big Ol' Problem
This was a brand with strong products but an extremely fragmented identity and voice. This was due to:

Step 1: Defining a Distinct Brand Voice
StyleCraft positions itself as edgy, innovative, and pro-first, blending technical performance with modern, fashion-forward design. My goal was to help the brand stand out in the crowded beauty market while remaining credible to the pros.I translated that into a clear, usable voice system:

Step 2: Building a Scalable Messaging System
Rather than one-and-done fixes, I created a repeatable framework for all content across packaging, catalogs, eCommerce, and campaigns by:

Step 3: Word Bank & Stylization Guide
To eliminate inconsistency, reduce ambiguity, and ensure every writer and stakeholder spoke the same language, I developed:

Step 4: Content Writing Guidelines
I created clear rules for how content should be written across formats, such as product descriptions, packaging copy, and marketing campaigns. This included:

Step 5: Cross-Functional Enablement
I designed the guidelines as a working tool for the marketing and product development team and designers. This enabled:

Wrapping it All Up
All in all, I audited and restructured brand content across packaging and marketing, creating a scalable voice and messaging system that unified the brand, improved efficiency, and eliminated inconsistencies across all touchpoints.

• 2026 StyleCraft Product Catalog

Content Strategy | Information Architecture | Editorial DirectionWe developed the StyleCraft 2026 Product Catalog as a trade show–driven marketing asset, intended to showcase a full lineup of professional grooming tools in a format that prioritized speed, clarity, and visual impact.Distributed in high-traffic environments, the catalog needed to function as both a brand statement and a practical sales tool, enabling stylists, barbers, and distributors to quickly navigate products, understand key differentiators, and identify the tools they needed or wanted.

The Ideal Approach
Unlike digital assets, this catalog was built for fast-paced, physical interaction. In planning, we primarily focused in on short attention spans and non-linear browsing. Layout decisions focused on:

Information Architecture at ScaleWith a large, multi-category product lineup (clippers, trimmers, dryers, shavers, etc.), the catalog required a systemized content structure. I contributed to this by:

Messaging System & Brand ConsistencyStyleCraft’s catalog reflects a strong collection-based identity (e.g., Saber, Rebel, Instinct, Reign), each with its own positioning and tone. I supported this with the following:

Editorial & Design CollaborationWorked cross-functionally with the creative team to ensure:

Execution